You have a business.You have a website.
But do you have the best digital marketing company in Chandigarh to give you the content you need for your website to be influential? SEO (Search Engine Optimisation) writers are the ones you need to drive quality leads to your website and create a strong brand image. Content gives a major boost to traffic and raises ranking on the search engines as well. But do you need an SEO content writer or a copywriter or both?
There has been an endless debate about the difference between SEO content writing and copywriting. They both have the same goal- to get customers and brand recognition. They both have an equal effect on the business as well. The only difference between them is in the way each is implemented. So one must be familiar with both concepts so as to not implement either one the wrong way.
SEO content writing is to bring in more organic traffic via search engines. It is far more technical and covers blogs, web articles, local SEO content etc. SEO content writing is research-based. It needs a structure to rightly fit in keyword-based phrases. The writing has to have a flow and shouldn’t read peculiar. Use repetitive keyword combinations. But also don’t overcompensate with too many keywords as that would be keyword stuffing, and search engines do not appreciate that.
SEO content writing adds value to the search engine bots and targets bigger search queries. This is why it needs thorough research and insight into the mind of the audience – to relate to them.
SEO copywriting on the other hand is to convert the traffic coming to the website into sales. Traffic, coming because of the content writers. SEO copywriting raises brand awareness through effective persuasion of taking action. These are largely done through sales pages, brochures, emails, ad copies, product descriptions, on-site navigation copy, website copy, CTA buttons and print marketing materials. SEO copywriters use various tools to highlight pages to the search engines. They are familiar with what ticks their audience and use words wisely when it comes to short articles and headlines, as those need to be concise and catchy.
Every SEO writer is different. But, they all aim to increase the website’s rankings, reuse existing content, direct users to different pages and optimise links in the content. So to achieve every one of these goals, they focus on the audience, their needs and requirements to write relevant content with the optimised keywords. Keywords are literally the key. The key to getting to the right people by engaging with them and resonating similar beliefs.
SEO writing is currently ruling the digital world for the reason that it gets the target audience to become involved with your brand. It is absolutely vital for conversion. To convert visitors and reach a plausible sale, business niche-specific writers are required. Someone familiar with the business and the products or services they provide, especially copywriters as they have to write crisp and resonating copies, enticing CTAs to encourage visitors to become customers. For this, the writer has to intimately know the industry, understand its demands and accordingly churn out words that make an impact.
The end goal is the same – to get traffic and convert them into sales. Both SEO content writers and copywriters strive to achieve that via proper research and action-provoking content. If you’re looking to hire either one for your business, reach out to the best digital marketing agency in Chandigarh, Mantrin, and avail of the services of their expert SEO writers.
