ESTABLISHMENT AS AN FMCG BRAND
Founded in 1994 under the leadership of CEO Balbir Gupta, who embarked upon the journey to provide customer satisfaction in the edible oil industry. Initially, a trading company, but with proper expertise and dedication, Bhushan Oils rose above to become Haryana’s top cooking oil manufacturing brand.
Their business activities cover a range of areas, including palm oil cultivation, oilseed crushing, edible oil refining, and Vanaspati production. Committed to excellence, Bhushan Oils and Fats continues to elevate industry standards by offering superior products and addressing diverse consumer demands.
PRODUCT QUALITY
Customer satisfaction has always been the number 1 priority of Bhushan Oils. They have always focused on achieving quality standards with the best technology to match international standards. Their quality and food safety preferences lay out the degree of excellence in the production process.
RESEARCH AND PLANNING
By partnering up with Mantrin, Bhushan Oils has created a strong social media presence over the last few years.
- Media planning: Planning our media campaigns through print ads, hoardings, and TVCs to increase customer knowledge about the brand.
- Social Media: Regular posts showcasing product benefits, usage tips, and recipes; boosting engagement and awareness.
- Website Development Creating an engaging and knowledgeable product website to increase user knowledge and insights on various products.
- Packaging: Created environment-friendly and sustainable packaging for Bhushan Oils.
IMPACT OF SOCIAL MEDIA
- What distinguished Bhushan Oils was its social media initiatives, where users were actively engaged and educated about the brand and its products.
- Frequent content updates on social media platforms helped to boost brand recognition and foster loyalty.
- Users resonated most with posts related to kitchen tips, hacks, and festive themes.
- Consequently, Bhushan Oils experienced increased engagement levels, including a surge in followers and heightened interaction on posts.
- These efforts transformed Bhushan Oils from a conventional edible oil brand into a more accessible, consumer-oriented FMCG name with a dedicated and expanding online audience.
FUELING A VISION TOGETHER
Bhushan Oils set out to be more than just an oil brand—it wanted to become a household name. At Mantrin, we turned that vision into reality with strategic planning, consistent branding, and relatable storytelling. From digital presence to influencer campaigns and health-focused content, we helped build a brand that truly connects.
