Rooted in the heart of Tricity, Goyal Infra is a homegrown real estate brand that has earned the trust of families across the region. With years of consistent delivery, community-focused development, and an unwavering commitment to quality, Goyal Infra has built more than just structures — it has built a reputation.
Challenge
While Goyal Infra had a strong portfolio and a growing customer base, it faced a brand perception gap. As national developers entered the Tricity market with heavy media budgets and larger-than-life campaigns, there was a need to reposition Goyal Infra — not in competition with them, but as Tricity’s very own trusted developer.
The key challenges were:
- - To reassert Goyal Infra’s local legacy in a market flooded with external players.
- - To elevate brand visibility and recognition without diluting its humble, grounded image.
- - To emotionally connect with homebuyers who valued trust, reliability, and a sense of belonging.
The Solution
Mantrin stepped in to reimagine the brand narrative — not by changing who Goyal Infra was, but by amplifying what it always stood for: trust and pride.
Strategic Positioning:
We crafted the positioning line — “Tricity’s very own builder” — to anchor the campaign in regional pride and emotional relevance. This instantly created a sense of familiarity, credibility, and rootedness.
Authentic Storytelling:
The campaign focused on real people, real testimonials, and real community stories — emphasizing the reliability and human touch that defined Goyal Infra. Every creative element was inspired by the builder’s journey, its values, and the lived experiences of its residents.
Integrated Outreach:
We executed a 360° campaign across digital platforms, outdoor media, and print — delivering a consistent and confident brand message: Built on trust, grounded in pride.
Impact
- - Reinforced Goyal Infra’s identity as a trusted local developer.
- - Strengthened brand recall and emotional connect among homebuyers.
- - Created a distinct space for Goyal Infra amidst national-level competition.
Conclusion
With a blend of authenticity and strategy, Mantrin helped Goyal Infra own its narrative — not by following trends, but by staying true to its roots. The result was a campaign that didn’t just capture attention — it captured hearts.
