The Vision

OMARA has always been more than a label — it’s a world where craftsmanship meets quiet luxury. As the brand evolved, so did its vision. The need was clear: a refined identity that mirrored its growth, modernity, and grace while retaining the soul of the original.

Mantrin was entrusted with bringing this transformation to life — not just through a logo, but through a moment that would feel like OMARA itself: poised, powerful, and timeless.

The Challenge

How do you reveal a new identity for a brand already known for elegance — without losing its heritage?

The task was to craft a reveal that felt organic, symbolic, and emotionally resonant. Something that didn’t just show change but embodied it.

The Idea

The peacock — a timeless symbol of beauty, grace, and pride — became the bridge between the past and the future.

We envisioned a moment of transition where the old OMARA logo would gracefully make way for the new — guided by the gentle sweep of a peacock’s wing.

This wasn’t just animation. It was a metaphor — for renewal, for evolution, and for OMARA stepping into a new era of identity.

The Execution

In collaboration with OMARA’s team, Mantrin conceptualized and executed the entire build-up campaign.

We began by creating curiosity across platforms — subtle hints, blurred silhouettes, and glimpses of feathers that hinted at change without revealing too much.

Each post, each frame, was designed to evoke intrigue. And when the reveal finally went live, the transition was seamless — the peacock’s wing unfurled, the old logo faded with grace, and the new OMARA mark emerged in full splendor.

A moment of art. A moment of arrival.

The Impact

The reveal resonated deeply — not just with OMARA’s audience but with the creative community across the Tricity.

It became one of Mantrin’s most celebrated logo reveals, admired for its elegance, precision, and emotional depth.

The campaign amplified OMARA’s relaunch, establishing the brand’s new identity as a symbol of evolved luxury and reaffirming its presence as a name synonymous with artistry and refinement.

In Essence

What began as a logo reveal became a story — of transformation, continuity, and creative trust. OMARA found its new identity, and Mantrin found one of its finest expressions of visual storytelling.